He clearly does not define "cost"
with an automated factory the "cost" is the cost of making the factory
making one more item (assembly) has no "human" cost
There's also the cost of developing the operating system and physical design innovation. Legal has to make sure all design changes meet the threshold to avoid issues with regulations in all markets all over the world. You also need to advertise your product.
Crapple doesn't need to advertise, they just push an update on their users that makes all of their current apps not work and the sheep owners instinctively go buy the newest model.
(post is archived)