Yeah, I kind of figured that out after reading the story a few times, but seeing as how this is only good for something that's a desktop computer with a window manager and HDMI output, their target audience is limited.
Yeah, though it would work well for remote support for SOHO too if you are a MSP. Most of the hardware that is used as a "server" in a small office won't come with OOB management either and they are not big enough to use cloud. Sure beats having to go to a client office to run updates after hours if you can just remote in. It can be wired up to toggle the power switch so if you have to force restart it you can remotely power it on too. It is a niche but still one that I have had to deal with far more than I would have liked to in the past.
Now if this was a secure terminal server, I'd be all over it. I'd love to have one single secured entry point for all the SSH capable devices I have under my wings.