It's similar to Isuzu. They're huge in their home country, but couldn't make it out because the cars were made like shit. Hyundai and Kia got big because it was right place at right time situation. Early 2000s, cars were too expensive, so they filled the niche of sub-10k cars. Similar to Nissan and Mitsubishi. But now, 20 years on, people know they're made of crap, so people who DON'T know like them cause they're plush, and those who DO know buy better cars.
Isuzu still sells vehicles in the USA, they're just light (commercial) trucks. The Isuzu assembly plant in Lafayette, IN is now Subaru Lafayette Assembly.
Wasn't the Chevy Colorado an Isuzu?
I believe so. I was referring to light passenger section, not the commcerial/heavy duty division. It's VERY hard for light passenger cars to get brought into the US thanks to CA, so a lot of those other brands just threw up their hands and said fuck it.
Yep. I'd love to see some more of the kei-class vehicles here.
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