Well, chrome is the defacto for all web browser technology now, sans Firefox and Safari. So they're betting on market share to force users to play by their rules and "eat ze bugz". To be fair, they're not far off in that assessment given how mentally deficient most computer users are now. But for anyone who has an IQ above room temperature, moving to Firefox or seeking another ad block method won't be too hard. What I'm curious to see is will YouTube adopt the Twitch method of pushing ads where now, you CAN block the ad, but instead you are forced to watch a screen that says "Commercials in progress" for the duration of what would be ads.