Inflating reviews just seems like a waste for anyone with a brain who spend more than pocket change. I have started shopping elsewhere, also haven't used jew ebay/paypal in over 10 years. But when I did use Amazon I never bought on impulse (except for some $5-$10 cables/screws etc.) and I consider amazon reviews just a small window into the seller (not that it matters when you can return it no argument in 2 weeks). I didn't impulse buy, say, a random computer component (i.e. memory) just by browsing Amazon and not looking at reviews and what people reccommend on big forums.