I used to love ASUS but two recent occurences (and learning more and more about them) quickly turned me negative.
One that goes in your direction: I got an Asus Zenfone 2 smartphone (that one, with the last high-end mobile x86 CPU). 2 Weeks ago I decided to finally buy a new battery, the old one was performing awfully. Not only did they absolutely needlessly glue the battery to the back of the display(!) - (the battery is under another enclosure, fixed with screws, so it's totally unnecessary), but they also glued the other side of the battery to this rather fragile plastic enclosure that holds SIM cards and a microSD. My guess is that the glue was very old now and held too fkin well - end result after 2-3 hours with tweezers, shears, knife (to somehow damage that glue layer) I ended up ruining the battery through too much force as I tried to wiggle it out of position. Again, not even one of the two glue strips is anyhow justified.
Second, my X370 Asus mobo does NOT provide access to "Zen Common Options" settings for "P-State" tuning, which is present on virtually any other mainboard. People who modded the BIOS claimed it's actually in a broken state.
For my next purchase I will try someone else. The GPU was already not ASUS (besides the badly made cooler on that series of GPUs). Oh and their "RGB" software is garbage too. Just stopped working after updating and nothing would help, uninstall doesn't work properly (literally).
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