I hate headlines like this. They are talking about Darden's data, which owns Olive Garden, but most people haven't heard of Darden, so they call it 'Olive Garden' to simplify the headline. However, Olive Garden is just *one* of the restaurant chains they own; they also own Ruth's Chris Steakhouse and the Capitol Grille, high end chains that rich people do dine at, so they have data from all over the spectrum.