4Chan started a campaign saying that wearing pads or tampons was misogynistic and oppressive to women, that a period is natural and nothing to be ashamed of, and asked them to post pics of themselves #freebleeding. A bunch of dumb cunts did. They showed up to yoga, work or just walked around in public with white pants having blood stains in the crotch. This was before the COVID con, so it was a good gauge to see how many people are dumb enough to go along with something.