The State, PACs, MegaCorps, and Disease
I was thinking along those lines for modern giants. Plus tech, markets, etc. And even though these things may not crush us literally they might crush our spirits. I see this as one reason ordinary men look to the divine for help. Since these things, especially the state, PACs and MegaCorps, ARE men, I think there's something we look to within ourselves to protect us from those workings.
Not related, but I wouldn't equate Loki with fire. He was pitted against fire (logi) in Utgard and couldn't match its appetite -- at least according to Snorri. Loki I see as more of an epitome of that part of the human character that likes to stir the shit. When you know somethings bad but can't help yourself and do it anyway. That kind of thing. It's no coincidence he's largely responsible for the end of the world through the giants he fathers.
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