They believed advisors that told them lies and they are not in touch with the customers they sell to. They are so fucking rich it's like Mr Howell on Gilligan's Island trying to create new products for Mary Ann's Kansas family to want to purchase, they have no clue so they hire people to find out but they haven't got a clue either. They forget huge cities and rich neighborhoods make up a tiny part of their country and the world and they have no idea on how NORMAL working class people think. I say working since they are the ones that make money and spend it on family and kids and friends. They don't know fucking shit, they have to leave the gated community and offices and spend a while walking and talking and not in a suit but dressed like their customers and listen don't try to convert or sell. It's just common sense.