Conspiracy theory as a movement is only damaged when we magnify the voice of inarticulate morons who have no clue what they are talking about. The best thing conspiracy theory could do is ditch the dumb dumbs and call them out. The magnet shit is fake and made to make anti-vaxxers look dumb. Maybe some portion of them are that dumb. There are dumb people in every group. When you allow the morons in your group to be amplified you lose audience and people on the edge don't become aware. Strategically what I've noticed is there is always one activity that always benefits. Expose lies. If you think there is evil in the world, find how they are lying to get ahead, and expose it. You don't even need to make any audacious claims yourself, which could genuinely be wrong. You show the lies, and people jump to the conclusion themselves that they shouldn't allow themselves to be controlled by lies. If everyone did that they could never call us fake news because we haven't even made any claims to debunk, and to try to address our content (exposure of lies), they would have to expose people to our material exposing their lies.