"Vaccine FOMO The authors also raised the idea of treating vaccination “as a desirable opportunity not to be missed,” and creating rewards that inspire action based on FOMO (fear of missing out). Employers could give employees the day off to get inoculated, insurance rebates and tax deductions could provide financial incentives, and colleges could hand out tickets to future events, they said. **Based on research about consumers’ tendency to seek “compromise options” like a medium-sized coffee, the authors suggested providing multiple vaccination options rather than a binary choice, and framing vaccination “as a middle or normal choice.” For example, vaccine promoters could “ask people if they will get the vaccine later, get it now, or get it now and sign up to donate plasma,” they said.** Identifying a common enemy can also help, the authors added, noting the obvious threat of the virus. Since some people in the country still don’t see the COVID-19 as a legitimate concern, public-health officials for now could focus on ‘downstream effects’ of the virus. Other recommended strategies included leveraging the natural scarcity of vaccines by painting those who get them first “as nationally valued and honored.” This includes anticipating and addressing “negative attributions,” such as people from disadvantaged neighborhoods potentially feeling like they’re being used as “lab rats” to test the vaccine; and reminding people of unlikely but high-stakes potential consequences of not getting vaccinated, like becoming a so-called long-hauler or losing a family member to the disease. Identifying a common enemy can also help, the authors added, noting the obvious threat of the virus. Since some people in a polarized U.S. still don’t see the COVID-19 as a legitimate concern, public-health officials for now could focus on “downstream effects” of the virus: “We can focus on ‘battling’ poverty by getting people back to work or on ‘racing’ other countries to return to normal,” they wrote. Different strategies might be more applicable for different health entities, Wood and Schulman wrote. “Given [the] level of investment, skill, and good fortune in developing a vaccine, it will be tragic if we fail to curtail the virus because Americans refuse to be vaccinated,” they added. While experts say it’s still difficult to cite a definitive estimate for what percentage of the U.S. would need to be vaccinated to reach herd immunity against COVID-19, National Institute of Allergy and Infectious Diseases director Anthony Fauci has suggested the number could be between 75% and 85%." https://uxdesign.cc/5-types-of-scarcity-how-to-influence-anyone-using-these-7f309d328dbb 5 types of scarcity: how to use it to influence anyone? Limited Supply: "Items with limited supply are valued and desired more." Scarcity...I'M DELETING THIS SOON A look at consumer behavior when faced with scarcity as well as the behavioral psychology https://www.youtube.com/watch?v=mRSBjFkbH0I