Sam’s Club has a new logo. Look closely at the apostrophe.

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Sam’s Club has a new logo. Look closely at the apostrophe. (www.fastcompany.com)

So Sam's Club had some ad agency come up with some Lucent Technologies-level bullshit.

We're using the diamond to represent shared ownership. It's your club.

Diamond

Naming your "mark" after a completely worthless Veblen good that the target audience - GenZ, etc. - probably isn't going to buy and can't afford anyway - is certainly the way to get noticed. Let's not even talk about the font itself, that "all lowercase" nonsense is so yesterday, and the style is so polite it's boring.

It says nothing about the brand and makes it look like the company created their own white-label brand and called it the same thing as their main brand.

So Sam's Club had some ad agency come up with some Lucent Technologies-level bullshit. We're using the diamond to represent shared ownership. It's your club. > Diamond Naming your "mark" after a completely worthless Veblen good that the target audience - GenZ, etc. - probably isn't going to buy and can't afford anyway - is certainly the way to get noticed. Let's not even talk about the font itself, that "all lowercase" nonsense is so yesterday, and the style is so polite it's boring. It says nothing about the brand and makes it look like the company created their own white-label brand and called it the same thing as their main brand.

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[–] • 1 pt

Meijer stands out as a place where you can get almost everything you can get at Walmart with higher quality items and more local brands, however the company is not perfect (not as bad a Target, mind you) and it's exclusive to the Great Lakes and Kentucky.

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[–] • 1 pt

There was one near me but the area it was in went downhill and it closed because of changing consumer habits.

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