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So Sam's Club had some ad agency come up with some Lucent Technologies-level bullshit.

We're using the diamond to represent shared ownership. It's your club.

Diamond

Naming your "mark" after a completely worthless Veblen good that the target audience - GenZ, etc. - probably isn't going to buy and can't afford anyway - is certainly the way to get noticed. Let's not even talk about the font itself, that "all lowercase" nonsense is so yesterday, and the style is so polite it's boring.

It says nothing about the brand and makes it look like the company created their own white-label brand and called it the same thing as their main brand.

So Sam's Club had some ad agency come up with some Lucent Technologies-level bullshit. We're using the diamond to represent shared ownership. It's your club. > Diamond Naming your "mark" after a completely worthless Veblen good that the target audience - GenZ, etc. - probably isn't going to buy and can't afford anyway - is certainly the way to get noticed. Let's not even talk about the font itself, that "all lowercase" nonsense is so yesterday, and the style is so polite it's boring. It says nothing about the brand and makes it look like the company created their own white-label brand and called it the same thing as their main brand.
[–] 3 pts

We're using the diamond to represent shared ownership. It's your club.

It's not a diamond. Fucking retards.

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[–] 1 pt

Tis a rhombus.

[–] 5 pts

A rhombus is a precise mathematical term for squares to diamonds.

A rhombus is not always a square, but a square is always a rhombus.

A rhombus only requires four equal sides, while a square is a special type of rhombus that also must have four 90º right angles.

[–] 1 pt

Yeah, that's another...angle altogether.

[–] 1 pt

It's best to avoid anything owned by Walmart whenever possible, but they sell a lot of stuff so it is easier said then done.

[–] 1 pt

Yes. It's amazon or walmart these days unless you just don't buy anything.

[–] 1 pt

Meijer stands out as a place where you can get almost everything you can get at Walmart with higher quality items and more local brands, however the company is not perfect (not as bad a Target, mind you) and it's exclusive to the Great Lakes and Kentucky.

[–] 1 pt

There was one near me but the area it was in went downhill and it closed because of changing consumer habits.

[–] 1 pt

lol Only a DEIsigner Agency would come up with something like this.

[–] 1 pt

Oh, like the pepsi logo?

[–] 1 pt

If this is all it takes to be an agency, I need to start one.

[–] 1 pt

All it takes is the story of why they did it.

Hey Frank, let's make the logo a square and turn it on it's corner.

Sounds good to me, but how do we sell it to corporate?

I'll get La-dasha to write some bullshit about it. They'll go for it since they don't want to be called racist.