The kikes literally tell you how they do it. Barnays was a master of propaganda and was hired by various marketing teams like lucky strike cigarettes. His goal was to get females who at the time were seen as dirty for smoking as new consumers in an untapped market and succeeded greatly. How did he do it? By pushing that it was liberating (feminism) for women to be able to do everything a man can. This might be the first instance of woke capitalism which is now running rampant through the west to break down barriers to commodification.