Because most of the media is controlled by billionaire multinational conglomerates that pander to the echo chamber they create. Hence, when a show gets popular, they inject it with a massive dose of identity politics and whatever else they can do to get the sheep to watch it.
It seldom works and almost always results in the destruction of the show.
Makes sense like cooking an account on or for a website for a year or two then posting about why we need to virtue signal more.
Been noticing this for years.
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