Woke means being stupid enough to actually believe the lies of MSM that America and Americans will accept 'Minority Rule', whether that is blacks, gays, or the obscure 'trans' movement being called Normal. Americans speak with their money and that money says F. O.
It seems in this instance to mean rejecting products to sell based on ideologies not compatible with a diverse, inclusive brand. Then, watching sales dry up as a rejection of those supposed values. It seems the diverse inclusive do not spend enough to actually support diverseity and inclusivness.
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