How do they define what is mainstream? Rhetorical question really. It is what they say it is. This rhetoric is being used to divide family, communities and friends even more. It's being used to try to shame people into turning away from their beliefs and values. If elections/laws/social pushes don't go as (((they))) plan then this rhetoric is to rile up a minority to declare they're being repressed by 'nazi fascist thugs'. All the while, it's pure projection.