The energy of the young and online is the engine of the National Conservative movement. What they think matters both practically and substantively. The grassroots element of the New Right will not support what they perceive as vintage political games; on the other hand, the topics they favor indicate precisely where there is room for meaningful political action. Whether they know it or not, Cruz and Rubio have been taking cues from the New Right for the past few years. But to the degree they have adapted to a new environment driven by this energy, it is a superficial change. Cruz, Rubio, and many more have shifted their language and commodified memes, while offering zero substantive policy changes to match.
Very interesting point.
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