They're trying too. Instead, they are changing the rules to bring costs down and the same teams are the only ones winning.
If there's a nigger interested in racing, he's getting lots of attention because they are chasing those eyeballs. It doesn't matter if he's descent or not, he'll get promoted to not seem racist. I believe Bubba Wallace is the perfect example of that. He didn't run full time in either the truck or Busch series before he got into Cup and the races he did compete in, he wasn't setting the world on fire with the results.
Hamilton has one legit title, the other 6 he had by far the most dominant engine/car combination in F1. He was supposed to lead this huge turnaround at Ferrari and he's got 1 podium?