exactly and you also have a customer that knows your value. So as long as your product is the same quality then you will have income that is not threatened where the 40% greedy fuck likely lies to make the sale then has to fight to make the next one where your's asks to buy again later since they know you're not the ripoff artist. Also big one satisfied customers let their friends know a decent deal and will recommend you to them that is how people that work for themselves get rich over time treating the customer like a person not a sucker and they end up working more but still having respect from their customers but also can sleep at night with self respect. This is the reason the stock market sucks, demanding 20% more every years. This shows that self made men make it better and are like companies of old keep their reputation by doing it like they'd have done to themselves if they were the customer. Good for you using empathy in your dealings at work showing the customers morality. Now make sure you supply yourself if you can since if the market decides to fuck you over then if you own your own supply you shelter you stock and your customers from predators in the supply chain and keep your business strong in the hard times.