It certainly does feel like the matrix to me - things, ideas, designs all loop. The only thing new in our lives is the amount of tracking that is done. Nothing truly original and certainly nothing revolutionary or completely unanticipated appears in our lives or on the horizon. You could easily go back 25 years and not be that surprised or uncomfortable. Desktop computers would be bigger, clunkier and a little slower. Cars would be simpler. Cell phones would be a little bit different. Cameras too. But, all in all, it's pretty much the same.