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Boomers get taunted all the time about buying off-brands, by Millennial goobers. My four-year-old generic android phone is a source of derision amongst the yout's, who all sport either iPhone 14s or Galaxy S22s. They also like to crack wise about my 20 year old beater import, since they all have either a Prius or a Tesla. Oh, and you should hear what they say about my cheap off-brand shoes and clothing, since they seem split into two groups, either "pajama bottoms and lootbox t-shirts" with their anime-themed footgear, or "sportsball team" with their name-brand shoes, usually Nike.
I just choose to spend my money on different shit, and to not feed the Beast. But you do you, fag.
They also like to crack wise about my 20 year old beater import, since they all have either a Prius or a Tesla. Oh, and you should hear what they say about my cheap off-brand shoes and clothing
Why do you care what they say about any of that? That sounds more like Millennial and Zoomer behavior. You're old enough not to give a shit so act like it. But you can't deny that boomers did the same thing with their choice of car brands (Ford vs Chevy hate is real and truly boomer mentality). I just tell anyone who cracks wise about my choice in things I own, old or beater or cheap, that I'm financially secure and have money to live out my life because I'm not wasting it on frivolous and trendy shit. I then ask them how much money they have for their futures. They usually STFU right away when they realize they don't have shit. That happens with all generations, including boomers and GenX, unfortunately.
I think you're making a fundamental error of assuming that advertising equals reality. Just because there are a shitload of ads and Consumer Reports articles making Boomers look like brand loyalists, that generation is the least likely to HAVE any brand loyalty. All the others have extreme brand loyalty. Silent Generations loved their "muh Cadillac," Gen X-ers love that Nike swoosh and anything to do with pro sportsball, and Millennials and Gen Z kids are absolute 'stans when it comes to very specific products, such as their Nintendo Switches and their iPhones and their Alexa. All you have on Boomers are famous advertising slogans that were aimed at them constantly.
Boomers are the most brand-resistant generation in modern times.
Every boomer I've ever known was a slave to (((corporate))) brands. Those (((brands))) were pushed on them 24x7 and they were highly effective. If it didn't work as you claim, then how did those brands take off so big before GenX was old enough to buy them and Millennials and Zoomers didn't even exist yet? And BTW, Apple is from a boomer and boomers love their "easy to use" Macintosh computers and iPhone and iPads very much. We've all been turned into brand slaves whether we like it or not. That includes me, but I buy much more old and broken things like music gear and repair them myself although I stick to brands that I have good experience with mostly.
For clothing, I wear cheap brands for clothing and wear them till they wear out even though my wife buys me brand name stuff without me asking. I drive older vehicles till the fall apart. I do most things frugally except for my electronic test equipment, tools, computer parts and other techy things that I keep forever. But I still am brand-loyal because of their quality merits rather than trendy-ness. My stuff retains value and usefulness, except for my clothes which is intended to be utilitarian.
But yeah, boomers aren't immune to the siren call of brands. None of us are. Now go have yourself a Coca-Cola or some Jack Daniels Black Label if you prefer.
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