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Does anyone hear ads on the radio about keeping distance and washing your hands? I'm in the south and there's a guy who does it with a southern accent and I'm wondering if they purposely made it a southern guy and if they use different people with different regional accents depending where they run the ads.
My theory is they know people here won't listen to some yankee telling you to follow the rules so if it sounds like someone you know then you're more likely to comply.
It's common in marketing campaigns to 'localize', more or less doing exactly what you think they're doing. It's like when you walk into an Applebees and they have local shit on the wall, supposed to make you feel comfortable.
Feels a little more nefarious when it's propaganda.
Yeah, that’s it exactly. It’s really not nefarious when it’s an ad for laundry detergent or school supplies.
But you attach politics to it and BOOM - it feels creepy as hell.
Yup, you hit the nail right on the head. This is exactly the same tactic Hillary (youtube.com) used to try and win over southern voters.
I forget the term for it, but liberals will do it all the time. Trying to sound southern, black, latino, etc. just to manipulate you. The scary thing is that some people do this without even thinking about it.
It's called "Code switching". It's natural to psychopaths and that's one more reason why they're so dangerous.
Had to research that. It's called the chameleon effect.
Remember in the recent years several politicians using different accents and dialects to sound more like niggers etc.
Does anyone hear ads on the radio
I do not. Don't recall the last time I listened to the radio for anything more than a few moments: most of what is played is trash, these days, and not worth listening to propaganda for.
Cool.
Makes sense. Most ads in radio are regional. Even national ad campaigns are broken up into regions.
They play that one in Los Angeles. We also get the lesbians with kids.
But it's not a southern guy right?
Probably not, the accent is to clean.
What about the black mom and dad with kids? That's always a good laugh.
I don’t think I’ve heard that one.
Of course they do. They find someone who sounds homey and simple and down-to-earth and trustworthy, just like your grandpa.
"Wear the mask, little feller... You're a good person! Now run along and play, Sonny!"
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