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Was going to say that this "business model” seems similar to one that was written about a few years back in Seattle. Then I read this:

Boomtown Babes Espresso is the brainchild of Nyssa Gray, a Seattle native who grew up in the shadow of Starbucks and cut her teeth in the Pacific Northwest coffee industry – including managing a lingerie-themed stand called Hot Chick-a-Latte.

Sad of her I guess if she wants to make money off of sexualizing women. But there's always consequences to come of this - seldom good. Money being the root of all evil and such.