I'm sure it's a question on everyone's mind. How do we fight back instead of just yakking online? Well, I just thought of something. Have you seen that Bill Gates-backed impossible burger at your nearby grocery store? It's simple. Every time you visit your grocery store, pick up one or two packages and put them into your shopping cart. Then, when you're on the other side of the store, nowhere near refrigerated shelf space, pretend like you just saw something else that you'd like to buy instead, pick that up, and place the impossible burger there instead. Retarded customers do this all the time, and if caught you can just pretend to not know that leaving it in the refrigerated section ruins the product. By the time a store clerk finds it, it will be at room temperature and will have to be thrown out. At least that's the protocol for meat and dairy, and this stuff is sold refrigerated right next to meat, so the protocol would likely be the same. Grocery stores operate in two different ways. They have their own shelf space for products they order. And they also have shelf space they rent out which they don't stock themselves. The company vendor brings in their items and stocks it themselves. The store only provides the shelf space (in this case refrigerated shelf space--expensive!) and a way for customers to buy the items. If it's the latter, and I think it is, then you wouldn't be hurting the store by doing this. Yeah it's small and petty, but if enough people do this they will have to raise prices or take even bigger losses.