They are programmed by the media.
I realized this young(ish) when I discovered that Ron Paul was a joke to me. Why was Ron Paul always a punch line. Well, the tv programmed that into me. In reality I knew nothing of ron Paul. The daily show (John Stewart days) had conditioned me to see him as a joke.
I looked into him, a lot of what he said made more sense than the people telling me he was a joke. At this point it became a personal offense to have been manipulated into unfounded beliefs.
The programming is very strong, and their friends have been conditioned to ostracize them if they do not follow in lock step. Conditioned to harass them for even speaking to those of a different belief. This is why so many more women than men are liberal, the acceptance of their social structure is more important. It is exactly what a cult would do.
You need to find that something that is believed so strongly but not backed up by facts. If he can see that he has been programmed into even one belief, the rest will crumble if he has any sense of self awareness.
Everyone should be personally offended to have been manipulated so blatantly.
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