Good. We always give value to the companies we interact with. The value you produce for the company you work for goes far beyond what value you could produce for them as a consumer. There is more power in being selective in who we work for than in where we shop.
I'm not saying don't be selective with your shopping. I'm saying if you haven't figured out how to make your work align with who you want to be giving value to, then it's worth putting some time into figuring that out and making the moves you have to make.
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