We've been shopping there for about 20 years. They've been remodeling their stores so they're a lot nicer. It's hard to beat their prices. You can still fill up a buggy for $100. Most of the products are as good as name brand.
The Cult part started with the remodels. They put in an aisle with home decor and other stuff. Apparently, now there is a huge online following. They even have this thing where they make a Ca Caw sound when you walk in and others in the know do it back. I know this because my wife and about every other mother I know are proud members.
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