It’s about how you sell it, and also yourself. I’m making inroads with somnambulants (somnas) slowly and steadily, but only when I have credibility and do what’s called “pacing and leading.” I don’t tell them why they’re wrong or how they’re ill-informed; I listen, offer some form of agreement, particularly if I can find common ground within some of their statements and ideas, and then guide them toward reality. It’s a slow process. Also, having paperback copies of the books you want them to read immediately available as something to place in their hands makes it much easier. Once they’re handed something, even if it’s only lent to them, they’re far more obliged to feel obligated to you.