3rd paragraph. > . . **Reading (say it right — Reddin’) is 68.9 percent Latino**, which makes it Pennsylvania’s most Latino city. However, until recent years, almost all of its elected officials were white, and both parties’ outreach to Latino residents was anemic at best. “I’ll be honest with you: At times, even though I was a registered Democrat, I felt I wasn’t totally accepted by my own party locally,” Morán said. Morán only moved to Reading in 2011, but he managed to sprint from the city’s school board to the mayor’s office with a simple strategy: He campaigned in the neighborhoods that other candidates tended to ignore. “I had to knock on more doors than anybody else,” he said. He hit the pavement in Reading’s heavily Latino urban core, cracking jokes in easy Spanglish with the Puerto Rican and Dominican families who answered their doors. It paid off: Morán won his primary against a Democratic incumbent in 2019, and he went on to win the mayor’s office in a landslide that fall. Unlike other Democrats, he opened his campaign headquarters right in the center of downtown, on the 600 block of Penn Street, where passing cars blast dembow beats and families sit down for bandeja paisa at the Cafe de Colombia across the street.  >Today, that downtown office has a new tenant: Trump 2024. Morán shut down his headquarters after he won reelection last year. The Trump campaign took over the lease. Working with the Republican National Committee and the Pennsylvania GOP, the former president’s campaign opened a “Latino Americans for Trump” office in Morán’s former digs. . . [Source](https://www.politico.com/news/magazine/2024/11/04/latinos-decide-election-pennsylvania-00186534)