Stop noticing things, goy. Alcohol is not the problem, it's the marijuana!
Because when Heine had a son - he knew one day that he would ultimately spawn the Heineken family such that 666 could be embedded on a beer label with the incipit brauerstern (brewer's star) - now THAT's playing the long game!

Im sure the squar and compass are just coincidence too
Remember that most alcohol has no ingredient list. Also:

Sometimes an 'e' is just an 'e'.
Oh noes! The 666!