> Yes they do, you are assuming people only see with one eyeball, our field of view is widescreen, the best format is a widescreen one. >The brain tends to discount information above and below or field of vision Show me any study that says that the periphery one inch above your point of focus is worse than your periphery one inch to the left of your point of focus. What you’re talking about applies to the extremes of your field of view, but not to the size of a phone one foot from your face > I turn mine to whatever bests fits the task, I have a functional wrist Of course anyone will rotate a device if it improves what they’re viewing. This has nothing to do with whether content creators will be more successful by producing content that doesn’t require people to > no, aesthetics derive directly from how humans interact with the world, hexagonal shaped pencils are nicer to use than round ones pockets are cut to align with the angle of our hands films are horizontal because eyeballs are horizontal Complete false equivalency. Functional form has nothing to do with visual appreciation. Saying that horizontal is more aesthetic than vertical is the same as saying a grey wall is more aesthetic than a yellow one. It’s simply preference. Films are horizontal because rows of seats in a theater are horizontal. Stages are horizontal, like how people viewed shows before films existed? A horizontal film screen is purely functional, not aesthetic > you are mistaking the convenience of being able to control a video player vertically with one hand, with the optimum way of viewing that video. You are confusing your preferred way to view a video with the optimal way to produce one for current technology. Plenty of people out there only listen to vinyl records, and would say that you don’t care about how music is supposed to be enjoyed because you listen on any different type of media. You are doing the same thing. Vinyl may sound better than an mp3, but are you complaining every time you hear a digitally compressed song? This brings me back to my original point, as much as you’ve moved the goal posts. Your complaint isn’t about aesthetics, it’s about the fact that vertical videos look worse on your PC > nothing has changed here, some people just don't think about what they are doing Literally every generation has said this about the technological developments of the later generations. Making something easier to use/view/enjoy isn’t bad for anything, but people who are stuck in their ways will always complain that it’s not as good as what they were used to