### Samsung in 2013: Plastic (polycarbonate) back (that is considered *non-premium* by [phonelitical](/p/161571) leftists), but premium skeumorphistic user interface elements (Example: metallic camera buttons (Galaxy S4 and Note 3)) Also, Apple iOS prior to Version 7 had skeumorphistic design. Since iOS7, it is not entirely flat design but home screen elements have been replaced by linear gradients. iOS7 also brought blurred translucency visual effects, similarly to Windows Aero but without the glass layer effect. But the camera since iOS 7 is flat design. The virtual shutter button is a plain circle with a thin ring around it. ### Samsung in 2020 (or: since 2015): Apple-like *premium* exterior design, but flat UI design. Most vendors have actually adapted Apple's iOS 7 camera UI design. That's strange. How come the trend does not like virtual metallic and glossy UI buttons/elements, but metal/glass exteriors? Seems somewhat contradictory to me.