I think it goes much deeper, read about Dead Internet Theory. It's basically the theory that the majority of the internet is fake and gay with bots, fake upvotes/likes/retweets/accounts/etc. Not just Western internet, all social media. And think about it, it's so easy for a company to give someone fake likes for their dumbass posts and videos and make them feel good about themselves for making that post. All they have to do is change a number in a database and some stupid fucking video on tiktok has the creator go from "no one likes my video, I give up on TikTok" to "Wow I got 100 likes I'll get 200 on my next video!" ANd it can all be fake, there's no actual proof users and what they do on these sites is real. Everyone just assumes every account/upvote/like/retweet/etc is real and comes from a human. Biggest fraud in the history of the internet. Now that AI is good enough at text generation to fool 99% of people things are going to get a lot worse. But I think Musk just wants to shed light on the fact that the internet is a lot faker and gayer than anyone realizes. I think he'll back out of the deal, the guy almost always ends up backing out of shit and moving onto something new.