Because gamers love their genre. One example is the Warhammer community which recently went under a change in management. A new CEO from Hasbro was hired and then Warhammer started to get strict on their IP and tried to start something called Warhammer+, an online portal. The community hated this as a lot of the Games Workshop IP was fanmade and the fans loved making it and Warhammer went full Disney/Nintendo protection on their IP. Some creators decided to stop making Warhammer media and the Warhammer+ idea completely tanked. I think the community has nearly boycotted Games Workshop. The Warhammer community was also split when Games Workshop made an announcement that (paraphrasing) "Warhammer is for everyone and if you don't think so then don't let the door hit you on the way out." and the fans took umbrage at this for its diversity and inclusion sentiments. The Warhammer universe is carefully crafted and the community saw that Games Workshop was retconning a lot of the current lore. So the community is divided on 2 fronts of the (I think) compliant minority and the "conservative" majority. What this means in terms of Blizzard? I think the likes of Starcraft and Warcraft has similar lore groups however the fans of that are considerably more liberal, I think more soy-boyish so they will probably be "fine" with it too complacent to be disagreeable until the lore is completely warped from what it was originally and saturated with SJW/Marxist propaganda and they abandon IP like all the lib-cuck-blue voters abandoning New York/California/Blue States because they don't fight for their passions, like the fucking low-t soyboy cucks they are.