The ad ends as the girl walks out of the hospital. Exactly what role Pfizer or its medicines played in her cure is left to the viewer’s imagination. This isn’t about products, people! This is about feels. And science. And how science makes us feel!
Having worked in pharma I can tell you this is 100% true. Pharma companies can't make claims in ads anymore. They lied so often in the past that even the FDA had to put limits on them. DTC Pharma ads are all about convincing someone they are suffering and need a pill.
And, of course, spreading cash across the various TV networks...
>
The ad ends as the girl walks out of the hospital. Exactly what role Pfizer or its medicines played in her cure is left to the viewer’s imagination. This isn’t about products, people! This is about feels. And science. And how science makes us feel!
Having worked in pharma I can tell you this is 100% true. Pharma companies can't make claims in ads anymore. They lied so often in the past that even the FDA had to put limits on them. DTC Pharma ads are all about convincing someone they are suffering and need a pill.
And, of course, spreading cash across the various TV networks...
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