>tl;dr - There'll still be lewds but you won't be able to search for them as easily for the next few months while the moving airs. Femikikes are going to be looking for some kind of drama to draw attention to themselves, this is to save their asses and is more a warning to the artists to lay low for a few months. Also sorry for the long ass post but there's a lot to say here. Especially in regards to Japanese copyright law and doujins. Looking into it a bit more and it seems like this won't be enforced at all and it's more of a saving their ass from bullshit kind of thing because the new/last(?) movie is coming out early next year and because it's going to be a big thing they're going to be trying to make sure no drama comes into play during it's run especially with woke fucks being more invasive in anime recently. The same kind of thing is the case for other companies too since Japan's IP and copyright laws are actually really fucking bad. There is no fair use or anything at all like that, legally speaking every single piece of fan art is illegal by Japanese law. What's in place however because you can't overwrite the law personally is an unwritten but clearly defined aggreement between the creators and the fans for what they can do since doujins and the like help raise awareness of properties and increase their popularity. Some of the rules I'm sure some of you are familiar with already from reading doujins or seeing fanart(especially lewd art) on twitter from Japanese artists). The first is no mentioning the series by name this rule is especially for doujins which is why when you read a Love Live doujin they write it as ラOライブ or something of the sort. This is done on twitter by never labeling the art piece with a hashtag of the series it's from. Pixiv is an exception since lewds are blocked by default and need to be turned on by making an account and turning R18 on. There are some exceptions which I'll cover later but when you look at the tags you'll notice non-Japanese tag the art and even name the character or series, but the Japanese artists don't, they post the art or say something like "I liked drawing this piece" but there's no hashtag. Another rule, though this is more for high profile and kid friendly series, is preciesely what they said in the announcement. "No Lewds" it doesn't mean no lewds and is missing an asterisk that says "*Until the show/movie/game isn't at it's peak of awareness to the general populus" for example you'll notice the best and more high profile pokemon doujins from beloved circles for the new female trainers come out the following Summer Comiket not the Winter one if the new game releases in November and vice versa if it's early in the year. The reason being that December everyone would still be talking about it and it'd be in the public's conscience so to avoid getting any drama or shit they say "Limit the lewds and how much you can link it to being searchable when someone types Pokemon for a few months." Since technically Pokemon is a kid's series. It's all saving your ass kinds of moves. By saying "We don't want this" it means they don't want it to be a big and easily searchable thing while the movie is happening and in the public conscience. So for example you could draw Rei and Asuka getting railed and as long as you don't say it's from EVA and don't type their names or use hashtags it's all good. This is why the maru(O) censor is used for names at certain times. The other rule is one that makes sense in terms of protecting your IP. They'll be harsher on you if you enter their field as a competitor or you use more than the IP. Using Love Live again as an example someone made some knockoff Love Live merch using offical LL art. They were hit with a fine and fucked for it because they used existing art to do so. This part is kind of up to interpretation and this one is where Nintendo are highly cancerous with fangames and mods but often how it goes is that you can't make money off of the same kind of production that the IP holder is doing. In other words, Nintendo don't make Pokemon doujins so you can make mad cash off of that as long as you don't use any offical art and it's all hand drawn by the artist. HOWEVER you cannot make even a cent/yen on their property for a game and even then they'll be keeping a close eye on you. Nintendo also take down mods for the same reason. You used more than their IP when you legally weren't allowed to by Japanese law. The odd exception is the Mother/Earthbound series probably because it's a more mature property content wise as they haven't gone after Mother 3 fan translations. From there the rules flucuate based on how cool the creators/IP holders are on an individual level. For example IM@S is super chill if you make IM@S doujin and IM@S fangames only major rule is no rhythm/raising sim games(that's their market). And you can sell it for money. Hand draw your own merch of their characters their cool with it. Love Live is in a similar position but want the name of the series censored out. As long as you made everything yourself it's good. Don't use official art, that's how you get fucked. ZUN is of course the most beloved since he allows you to make money on anything Touhou related with his only exception being no crowdfunding/Patreon equivelents since they can be used to scam people. But a full fledged game even if it's a Danmaku game, make as much as you want off of it. Sega in regards to Sonic especially have been chill for around 20 years now but have the rule of making $0 on their property if you're doing games but they fully allow you to use the names, characters, even mod the existing games, even a full fledged event that's been running for just as long(SAGE) is allowed to operate outrigh using the Sonic name and clearly Sonic inspired branding. They've also left SRB2 alone for 20 years despite being very much aware it exists and the community itself ensures that people adhere to this rule of making no money as well(The Sonic Smackdown devs learned this the hard way when they wanted to open a patreon, but at least they're making their own original IP now and Smackdown was finished properly). The general rule of thumb though is that the doujin/niche/adult aimed products are far more chill about copyright than their more kid-friendly or world reknowned counterparts with Sega being an exception on the kid-friendly side.