Man I am going to really show my nerd side.
Here is why LEGO cares.
After the first LEGO movie of course LEGO became the focus of green peace and other save the whales groups. Well green peace made a video that featured LEGO sets, and other brick interlocking toys (I won’t speak the evils name).
This video really got their Jimmy’s russeled because they used a remake of the Everything is Awsome song. It showed oil being flowed into the sets and covering them all.
Very well done and got the message out how LEGO is bad. Grrrrrrr at big money!
Soon after LEGO cut their partnership with Shell. A partnership that has been for decades and declared they would seek out a renewable resource for the materials used.
One thing you have to understand about LEGO is that they pride themselves upon a consistent product. I have orginal LEGO elements from the 60s somesonite sets. Also trains from the 70s
Well those elements will interlock with elements made today. That is because tolerances for LEGO are of higher quality than aerospace products.
Not to mention they are very QC with all facets of the product.
Now the molds LEGO uses are hand carved and extremely expensive. I am talking about millions for just one fucking mold. In time and resources to make one.
LEGO must be sure they can use those to keep viable because as it stands LEGO just ain’t all that anymore. They rode the wave and got super creative for about two years.
Well now they are stealing the set designs from people on LEGO ideas.
The ghostbusters firehouse was a design by the same guy that made the ecto 1 and LEGO just took it from him without so much as a thank you. When he called them out on reddit he got a set for free and was hit with a gag order.
Now that Jurassic Park set with the brick built T-Rex. Yeah was an ideas set as well and everyone is acting like LEGO made it.
Pretty soon LEGO will fall to nothing in market share and then I will collect it again.
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