The logic normally goes:

A bug produces maybe 500 litres of methane in a month. A cow produces 50,000 litres of methane in a month ergo bugs are more eco friendly than cows.

But in reality you need 100 bugs for 1 meal, and 1 cow for 100 meals.

...did anyone think otherwise?

Most people buying organics just don't want extra shit in their meat, like steroids or antibiotics.