That's not a hot branding iron. If it was a hot branding iron pressed against regular flash for that. Of time it literally would have melted through the flesh through the fat in his abdomen and into his muscles. You simply can't do that. flesh is not a re-entry tile on the space shuttle. It simply cannot handle that much heat. What appears to me that really is are very cold irons probably put in dry ice. That's why you see condensation coming off of them and they're sort of a white grayish color instead of being red hot. And quite frankly I don't even think they are that cold. So the white that you see on his skin is freezer burn. https://en.m.wikipedia.org/wiki/Freeze_brand Assuming it's not completely faked with white paint and a slightly cold iron for the views and all the money it will make by going viral