It's because of sex differences in value assessment. Women see value in popular opinion. Both in selecting a partner, and in literally every advertisement ever. Heck, even food. Whatever's on your husband's plate tastes better.
Men see value as individual. If he likes Nickleback, then Nickleback is the best heckin' band ever and eff you if you think otherwise. The same goes for selecting a partner - he likes whom he likes, and doesnt give a rip who other guys like.
This is also why NPC female partner preferences are so consistent (6 figs, 6', 6 pack) while male preferences are loosely correlated to "human sized" and everything else is highly variable. Some guys want Barbie, some guys want a gal who's so...not Barbie...she thinks a pedicure is some type of treatment for hoof fungus.
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