The purpose of the spelling and pronunciation change is to disconnect "Kyiv" from "Kiev" so when you search for "Kyiv" you won't get any of the past and/or historical information on the city. They always use language adulteration to keep history hidden and the present an evergreen and ever changing thing. If you erase the past, all we have is the present. It's important for (((them))) to erase Ukraine's past because it will show a city that has done its share of misdeeds and terrible things.