what they (Bud Light) are doing is just spreading the brand to an extra group of people.
In Bud Light's effort to be inclusive, they excluded almost everybody else.
Joe, people intrinsically identify with people like themselves. No one identifies as LGBT except mentally ill people. Now Bud Light is the brand that LGBT people drink, not sane Americans. I don't want to include myself in a mentally ill group.
Also, people don't say this out loud, but white Americans don't identify as LGBT, black, Chinese, jewish, Indian or anything other than white. Sure, we tolerate them all. But that's not the same as embracing them as one of us.
>what they (Bud Light) are doing is just spreading the brand to an extra group of people.
In Bud Light's effort to be inclusive, they excluded almost everybody else.
Joe, people intrinsically identify with people like themselves. No one identifies as LGBT except mentally ill people. Now Bud Light is the brand that LGBT people drink, not sane Americans. I don't want to include myself in a mentally ill group.
Also, people don't say this out loud, but white Americans don't identify as LGBT, black, Chinese, jewish, Indian or anything other than white. Sure, we tolerate them all. But that's not the same as embracing them as one of us.
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