This reminds me, when I lived in the city I used to see a bunch of Mexicans holding a gigantic sign outside of a business that said "Shame on ( business name ) " They all looked so disinterested and were even sitting in chairs holding the gigantic sign while texting/bored. A few weeks later they were holding the sign again in front of a different company with that other company's name on the sign. I looked into it and it turns out that someone was paying them basically minimum wage to spend a day just holding their sign. It was a complete scam designed to look like people were legitimately protesting the company. This is basically what we're seeing here in this example. People paid to pose for cameras.