That's the point.
If you force them to define it, then you force them to acknowledge that they are unable to do so. At that point you can attack them for their beliefs as being illegitimate, and further that they have been manipulated to promote a lie.
You overestimate normies. Normies can't even acknowledge Jewish male genital mutilation for what it is although they can define it. Yet, if you bring up the pen-prick female """circumcision""" they will be dialing 911 before you finish the sentence. You are not getting though the programming with the Socratic method. If it were that easy then Whites would have won at Little Rock.
You overestimate normies.
You overestimate what matters: it's not the individual norm that you're trying to convince, it's the crowd (it's the audience). The norm just follows the crowd and won't ever be convinced unless the crowd is convinced. The crowd is swayed by those individuals within it that can be convinced -- that can bridge the gap to that crowd, or to brain-drain out individuals from the crowd.
The individual norm is to be used as a target to apply a message for the crowd to be exposed to.
I get what you're saying. That exact process is pretty much how the NSDAP rose to power from the ashes of Weimar. However, the ones who control the narrative now are much more tricky about how you influence those nodes of influence, as well as how one becomes influential in the first place.
If you respond to individuals, influential individuals or otherwise, on social media, then any normie can jump in and tell you why you are the devil. Alternatively, they can downvote your comment out of ever being seen by anyone who doesn't autistically read every comment. You can try leveraging your reputation to gain a flesh audience, but then your job is at stake, hence why it is seldom used outside of friend groups.
They control who has influence. When physicians need to go through an undergraduate diversity and wrongthink sieve, a medical school diversity and wrongthink sieve, a residency diversity and wrongthink sieve, and an employer diversity and wrongthink sieve, the end result is a group whom they can call on to "trust the science" every single time.
You don't beat these with logic and thinking.
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