It’s humiliation porn against the audience. Comic book fans don’t go for Sir Gaga, either, but they trick them into watching that troon perform a drag show to demoralize and make them feel like cuckolds.
Which would make sense, assuming they WENT to see it. But between the shit reviews, and the current box office returns, no one is going to see it. So if all they're doing is pushing jew smut, it's not working.