Greed is the ultimate motivation. I'm not sure what the game manufacturer's stated rationale is, whether to deter cheating or piracy, safeguard in-game purchases, or whatever, but the upshot is that your identity would be conclusively bound to a locked box. This would give them enhanced legal standing if someone objected to something you said in a chat or online and you are classified as a domestic threat. I can also see you having to go back to the vendor to buy the game again or pay a premium for the privilege of moving something you already bought to a new computer when the time comes around for upgrade.
Tell them to get bent and get real. It's a game.
What they say it is for, and what they do with it may be two different things. Like those new laws where you have to identify yourself to see some content "to protect the kids"; but we know it is total BS. I have other games to play; they're not getting my money this time.
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