Ding ding! The “non-conformist” groups are easily malleable retards in each and every generation. If you dress the same as all of your mates in your “non-conformist” group (be they punks, goths, mods, teddy boys, emos, whatever) then you are still conforming with your own group. And that group’s edgy fashion isn’t something they collectively envisioned themselves, it was marketed to them and you’ve succumbed to that marketing like the good goy you’re supposed to be.