It's only one of four days of the year you're absolutely required to cherish your one and only, because as an ignorant goyim you're going to need that alarm set. You're too stupid to remember to do it every chance you get. So instead, we have for you goyim, birthday, anniversary, Christmas, and Valentine's; you'll need to spend money on each. Or you could just, you know, enjoy the occasion and maybe present a meaningful gift. It's cool if you don't have a gift, just be real.